Privacy Policy
OVERVIEW
​
Nilesh Makhija (“Nilesh Makhija”, or “we”, “us” or “our”) respects your privacy and is committed to complying with our privacy obligations under the California Consumer Protection Act (“CCPA”) as set forth in this privacy notice (the “Privacy Notice”). This Privacy Notice describes our information collection and sharing practices and applies to the information collected on the websites on which this Privacy Notice is posted (each, a “Website”), any current or future mobile application associated with a Website (each, a “Mobile Application”), and any associated functionality contained on a Website or Mobile Application (collectively, the “Services” and, together with a Website and the Mobile Application, the “System”).
In this Privacy Notice, “you” and “your” refer to you, a resident of California, accessing the System and/or using the Services.
This Privacy Policy applies to information we collect through the System only. If you are a consumer or our customer, please refer to the GLBA privacy notice which you may have received from us for a description of our practices and procedures regarding compliance with privacy laws and/or regulations which may also be applicable to you, such as the federal Gramm Leach Bliley Act (“GLBA”).
BY ACCESSING OR USING THE SYSTEM, OR ANY PORTION THEREOF, YOU ACKNOWLEDGE THAT YOU HAVE READ, AND UNDERSTAND OUR PRIVACY POLICY.
This Privacy Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.
​
WHAT PERSONAL INFORMATION IS BEING COLLECTED?
The following information may be collected when you use this web site: - your server address; - the date and time of your visit to the web site; - the pages you accessed and the documents downloaded; - the previous web site you visited; and - the type of browser you are using. This information is collected for statistical purposes and to enable us to improve the navigation functions of our web site. Where permitted by applicable law, third parties may be used from time to time to collect the above listed information and information on your online activities. Additionally, this web site may ask for specific personal information in order to respond to requests for information or to register users for particular services. This can include but may not be limited to:
Cookies and Usage Reports
By placing a small file known as a “cookie” on your computer (or other device), Nilesh Makhija and our third party service providers' servers passively gather information about all visitors' use of the System for several reasons, including, but not limited to, the following: statistics collection and analysis, System optimization, analytics (as described below), market research, and maintenance of user login information. The information that we and our third party service providers track with cookies includes, but is not limited to, the type of browser (such as Google Chrome or Internet Explorer) and Internet-connected devices being used to access the System, your Internet protocol (“IP”) address, your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the System), how you were directed to the System, which specific pages you access on the System, how long you view each page, the time and date you access our System and the total number of visitors to the System and any portions thereof. We and our third party service providers, may use the information collected from cookies or similar files on your computer for security purposes (such as authentication), to facilitate site navigation and to personalize your experience while visiting the System. This data helps us and our third party service providers improve our respective product and services.
Most popular Internet browser applications will allow you to configure the browser so as not to accept cookies. However, setting your browser to reject cookies may, in certain instances, prevent you from taking full advantage of the System (or some portion thereof) and its capabilities, or cause some features of the System to function improperly or more slowly.
​
Third-Party Service Providers and Web Beacons
Our Websites may use third-party services such as Google Analytics, Facebook Pixels, and similar web analytics services.
We use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Websites and how we can improve them. Google Analytics collects information such as how often users visit a Website, what pages you visit when you do so, and what other websites you used prior to coming to such Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a Website, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to our Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Websites, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Websites to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the Websites, please review “How Google uses information from sites or apps that use our services” (located here or any successor URL).
We may also use Facebook Custom Audience Pixels (“Facebook Pixels”), a tool that permits third parties, including Facebook, to use cookies, web beacons, and other storage technologies to collect or receive information from our Websites and elsewhere on the internet and use that information to provide measurement services and target ads. Please click here if you would like to opt out of the collection and use of information for ad targeting through Facebook Pixels. Other mechanisms for exercising such opt-out choices are available including, without limitation, on websites such as http://www.aboutads.info/choices.
Some of the areas of the System contain electronic images known as web beacons (sometimes known as clear gifs) that allow us, and our third party providers or affiliates, to count and track users who have visited certain portions of the System. Web beacons collect only limited information and do not collect any of your personal information. Specifically, we use a type of web beacon by FullStory, which tracks in-browser interactions by you on a Website. FullStory collects information on your use of our Websites, such as pages visited, links clicked, non-sensitive text entered, and mouse movements, as well as information more commonly collected such as the referring URL, browser, operating system, cookie information, and Internet Service Provider (collectively, “Usage Data”). FullStorys purpose in collecting Usage Data is to better understand how you and other visitors use a Website. We and FullStory do not use the Usage Data to identify the Website visitors and we do not disclose the Usage Data other than under the circumstances described in this Privacy Policy. All contact form input fields on our Websites are excluded from FullStory's tracking and collection. You may opt-out of the use of FullStory here: https://www.fullstory.com/optout/.
​
Correspondence
We appreciate your questions and comments about the System and Services and welcome your messages at our “Contact Us” page, which you can email us at nilesh@bfgusa.com. If you correspond with us through the System or via email, the Collected Information may include the content of, and metadata regarding, any correspondence you may have with us. We may share your messages with those within our organization who are most capable of addressing the issues contained in your message. We may archive your message for a certain period of time or discard it.
​
HOW TO OPT OUT OF PROMOTIONAL CORRESPONDENCE
We may send you emails with promotional offers only if you opt in to receiving such emails. If you would no longer like to receive information, newsletters or other promotional messages from us, please click the link at the bottom of any such email you receive from us and follow the instructions, or alternatively you may contact our Customer Service (as provided below) in order to unsubscribe or have your email address removed from our marketing list. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process.
If you elected to subscribe to any online services provided via the System, including the ability to access any password-protected areas of the System, you will be required to submit personal information (including some Collected Information) for the purpose of verifying your identity and your authority to manage the account. This Collected Information will be used exclusively by us, our agents, suppliers and third-party service providers for internal use and to respond to your service requests.
HOW WE USE THE INFORMATION THAT WE COLLECT
We and our third party services providers collect and use the Collected Information to operate the System and deliver the Services, including to provide certain services and improve the user experience, address System integrity or security issues, and conduct research and analysis to maintain, protect, develop, and improve the System, sell certain merchandise, and, additionally, use any information submitted by you as described below or elsewhere in this Privacy Policy. We may send you information that you request from us, promotional materials regarding Nilesh Makhija or any other entity or individual affiliated with our corporate family, and any other communication for any other legitimate and lawful business purposes. Additionally, we may retain and use certain Collected Information to facilitate and otherwise address certain inquiries or requests regarding the Services or the System, or respond to your questions or requests for information about or from us. We may also use Collected Information as necessary to ensure compliance with any of our policies and any applicable law, regulation or order.